Ready for Adventure.
Citroën Holidays. Challenging a Market Leader. There’s something alluring about the idea of owning a Camper Van. It symbolises freedom, flexibility, and adventure. The dream of spontaneous travel and the ability to explore the world without the constraints of fixed accommodation. It’s a lifestyle choice that blends travel with minimalism and self-sufficiency. No surprise, then, […]
Interactive Price & Specification Guides.
Citroën Improving the customer journey with interactive Price & Specification Guides. Price and Specification Guides have played a supporting role in the sales journey for many years. At We Are Acuity, we’ve always called them the ‘Rational’ brochure, which sit alongside the ’Emotional’ brochure that features all the aspirational imagery and copy telling the brand […]
Supporting the Electric Vehicle Revolution.
Citroën Powering sales activation and leading the Electric Vehicle revolution. We Are Acuity is an expert at activating national brand campaigns locally. Part of our challenge is to help clients and their local retail outlets to react to rapidly changing market conditions. We connect national and local marketing activity seamlessly and maximise sales opportunities. We’ve […]
Building a bridge between digital and physical sales.
Citroën Building a bridge between digital and physical sales. Traditional consumer sales journeys no longer exist. Increasingly these journeys are on digital platforms, which has meant that printed materials like brochures and spec sheets are in danger of losing a clear role to play in the process. But this doesn’t mean printed materials don’t have […]
Driving Engagement with Interactive Brochures.
Citroën Driving customer engagement and data capture with interactive brochures. Brochures have been a key part of the sales journey for We Are Acuity’s clients for many years. For example, we’ve been creating Stellantis’ brochures for Citroën for over 15 years, refining our processes with each iteration to create meaningful, tactile, touchpoints with the brand. […]
How we increased national sales by 67%.
Citroën Ireland Helping national Citroën sales increase by 67% by focusing on the essence of the brand. In Ireland, the first quarter of the calendar year generally represents around 60% of sales for automotive brands, with new registrations on January 1st helping to generate approximately 30% of those sales. With the release of the 201 […]
A guide to a successful launch
Citroën A guide to a successful launch. Introducing the New ë-C4. The launch of a new model is always an exciting time in the world of automotive. Even more so when it is your first 100% electric product like the New Citroën ë-C4. Detailed planning goes into every stage – product, pricing, national comms, PR […]
Taking retailer comms to the next digital level
Citroën Insight E-Zine Taking retailer comms to the next digital level We know the importance of aligning national and local marketing messages, so customers, wherever they are, see and feel consistency across the brand. Acuity specialises in doing that for clients with a retail network, whether that’s stores/shops, or as in Citroën’s case, dealerships. The […]
Bringing USPs to life with imagination
Citroën Product Videos Bringing USPs to life with imagination, a super hero and a well-loved rabbit Acuity has worked with Citroën UK for over 20 years at both brand and dealer level and has helped it to successfully communicate its innovative approach, with a particular focus on driver and passenger comfort. This focus comes to […]
Citroën Dealer Proximity Targeting
Citroën Dealer Proximity Targeting Bringing national and local together with proximity targeting As part of New Citroën C5 Aircross SUV’s launch, Acuity created a range of dynamic display banners which used the audience’s location to serve up banners from a Citroën dealership literally just downthe road. Listen instead? Share 1600 sales generated from all campaigns. […]