At We Are Acuity, we believe in the value and power of local business and how important it is to any thriving community.
- Taking the needs of your local community into account
- A more personalised service
- Developing relationships with the people around you
- Making it feel like your business is focussed on them
“But EVERYTHING’S done online these days!”
Until Lockdown One, last March, online sales represented less than 20% of spend. In the three years before that the figure rose only slowly from 16% to around 18% (with some Christmas spikes at 22%). Figures are from Statista.
So, no, online shopping is a long way from being EVERYTHING.
Yes, the numbers have fluctuated wildly in the last year, with some peaking at around 33%. Even the most brutal restrictions in more than a generation haven’t broken ‘local’. And we’re confident that spending behaviour will return to pre-Covid mode when the virus is under control. We’re a social species, we crave it.
And, let's not confuse ‘local’ with ‘independent’. National and global brands and franchises all have LOCAL representation. The principles I listed above apply equally to these, if not more so.
Online and offline activity aren't mutually exclusive either. A local business will always benefit from a strong digital presence, even if they aren't able to actually sell online.