Local Thinking - Our Blog | We Are Acuity

Is poor comms holding us back?

Written by Peter Cronin | 02-Oct-2025 07:00:00

For more than 20 years, UK productivity has barely shifted - just 0.2% growth a year. That’s stagnation on a national scale.

According to the Office for National Statistics, this figure comes from public service productivity, but the lesson applies far more widely: hidden inefficiencies, poor communication and wasted effort drag down performance in every organisation.

Every time a leader says “we don’t have time for comms”, they’re really saying:

  • We’re fine with duplication.
  • We’re fine with disengagement.
  • We’re fine with wasted effort.
But we know that clear, consistent comms do the opposite: they save time, cut noise and build engagement.

That’s exactly what we’ll explore in our webinar on 21st October at 11:00 (UK): “Internal Comms — Your Brand on the Inside.”

Together with comms expert Kate Goodman CIIC and Stellantis Performance Academy’ Head of Digital Learning Andy Martin, we’ll share practical ways to make comms a driver of performance, not a drag on it.

You can register here. We'd love to see you.



What’s the hidden cost of poor comms in your business?