Do you work in a brand or organisation that sells through local partners – dealers, venues, stores, agents, or branches, for example?
If so, We Are Acuity might be able to help you save a lot of wasted marketing budget and make sure your customers find you first, wherever they’re searching.
For years, we’ve known that around a third of online searches are location-based. People are looking for solutions nearby – not just online, but in the real world. That hasn’t changed. What has changed is how those searches happen.
Until recently, local search was all about Google SEO – making sure you showed up when someone searched ‘car dealer near me’ or ‘venue in Bristol’. That’s still important, but AI-driven search is now rewriting the rules.
Tools like Google’s Search Generative Experience (SGE), ChatGPT, and Microsoft Copilot don’t just show lists of results. They interpret intent, summarise information, and often provide direct answers – sometimes without users ever clicking through to a website. In that world, being “found” looks very different.
So, while your corporate site might focus on brand awareness and product information, it might not have the right local signals for either Google or AI-driven search to recognise your relevance for someone looking nearby.
And that’s where your local partners come in.
If your local partners had pages or microsites designed with both traditional SEO and AI discoverability in mind, you could prevent most of this lost traffic. These sites can be easily managed centrally using structured data, high-quality local content, and consistent brand messaging.
Here are a few practical steps to get started:
Use structured data (schema markup) for each location – address, opening hours, reviews, FAQs, and offers. This helps both Google and AI systems interpret your content accurately, increasing your chance of being included in AI-generated answers.
Write naturally, not like a search engine. Include genuine local context – town names, local events, staff stories, or reviews. AI tools value relevance and authenticity over keyword repetition.
Think in FAQs and conversational phrases like “How do I get to…” or “What’s the best offer near…”. AI assistants often pull from pages that directly answer user-style questions.
Make sure every page matches your Google Business Profile details, and that NAP (name, address, phone number) is identical everywhere online. Consistency signals reliability to both algorithms and users.
Fast load times, mobile-first design, and clear calls to action all still matter – both traditional SEO and AI discovery depend on accessible, trustworthy experiences.
Manage data and templates centrally, but let partners personalise content locally – that’s how you achieve scale and authenticity together.
The future of local search isn’t about gaming algorithms. It’s about creating structured, consistent, human-first content that both people and AI can trust.
And the good news? It’s simpler than it sounds. Whether you have 20 or 2,000 locations, it can all be managed centrally with smart data processes and on-brand templates.
If you want to stay visible as AI transforms search, we can help you create AI-ready local experiences that put your partners – and your customers – back at the centre of discovery.