Having been with my previous company for well over 11 years it’s been a long time since I have been the ‘newbie’ but that’s exactly what happened to me a month ago when I joined the wonderful people at We Are Acuity. The agency had been known to me for some time already as a top name in Automotive Marketing. In fact, many years ago, I had even attempted to snatch one of their top people but to no avail! Peter Cronin and I have known each other for some time though and I was lucky enough to get the offer to be Strategic Lead on their new Mazda Dealer Marketing Workshop Programme business.
Everything kicked off with a comprehensive onboarding process, including thorough induction into ‘The Acuity Way’. This process not only familiarises new starters with the company's operational procedures but is also a thorough immersion into its core values. We Are Acuity’s specialism and ultimate mission is to unlock local audiences for ambitious brands, with strategic and creative marketing that's local at heart. Having spent the last 37 years myself in Automotive Dealer Marketing and Operations this sits extremely comfortably with me and so feels like home already.
The process of settling in has been enhanced even further by the warm welcome and support of my new colleagues. Everyone has been more than helpful with settling me in and Mike Darvill, our Client Partner, has been extremely generous with his time and support. I’ve had the opportunity to meet the client Mazda at their headquarters, again with a warm welcome and even the opportunity to reconnect with Tracy Howes, who I worked with many years ago at Kia UK.
So, it’s on to month 2 and the exciting opportunities that lay ahead as I continue my journey as a #localhero at We Are Acuity.
If you'd like to find out more about a career at We Are Acuity, have a look at our careers page, even if there isn't a suitable role right now, we are always happy to receive speculative CVs.
Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog