With over 8000 views in 8 months and an average read time of over 6.5 minutes, we’ve seen engagement receive a real boost. Nearly 20% of readers have clicked at least one of the CTAs, with 2% going on to make an enquiry with their local dealer. Video views have been steadily increasing too, so there’s clearly value for the customer in including quality digital content.
The process of refining our interactive brochures is of course ongoing, with testing to bring in new features for both the customer and our clients. We’re currently looking to streamline the customer journey to make it simpler for customers to access the digital brochures while in the dealership itself.
We’re also exploring ways to connect the digital brochures to other activities – for example repurposing printed-brochure stands with QR codes linking directly to the latest interactive digital brochures. All of this helps not only to show the convenience of digital brochures, but demonstrates their cost-effectiveness, with updates implemented effectively and invisibly whenever they’re needed. Long live the interactive brochure.
If you’d like to talk about your brand’s local marketing why not schedule a FREE 30-minute assessment today here? It will be well worth your time.
Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog