Taking retailer comms to the next digital level

With great brand content including films, animations and graphics already existing, our team used the latest Adobe software to bring Insight to life. And because we work across the business, we could include content that would appeal to every kind of customer.

For readers looking to take the next step, it was full of explainer videos and demonstrations of in-car technology, specs and facts. For Citroën diehards, there was plenty of history-brought-to-life, merchandise and brand stories. For those looking for a more traditional experience, the newsletter could simply be read cover to cover. And for dealers, the new digital format meant that the newsletter itself could react to the quickly-changing world of automotive. If offers changed, we could implement those to keep the content relevant, and if new products were being promoted at a national level, we could replicate those inside the digital edition of Insight.

The perception of the newsletter was refreshed for customers and dealers alike. It became a tool that worked equally well for customer retention and new customer conquest, and with a much longer shelf-life than the printed edition.

If you’d like to talk about your brand’s local marketing why not schedule a FREE 30-minute assessment today here? It will be well worth your time.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog