We Are Acuity has been helping Book Depository engage with its global customer base for many years. One regular project has been to design sets of collections of bookmarks for its customers, which arrive as a free gift inside each book during the promotion period.
Historically these have always been a big hit with customers, who often celebrate their themed bookmarks with social posts. For this iteration, we not only wanted to continue our bookmark tradition, but move the social element of the campaign into the spotlight too with an idea that would give it extra longevity.