Improving the customer journey with interactive Price & Specification Guides.
Price and Specification Guides have played a supporting role in the sales journey for many years. At We Are Acuity, we've always called them the ‘Rational’ brochure, which sit alongside the ’Emotional’ brochure that features all the aspirational imagery and copy telling the brand and product stories. We’ve been creating Stellantis’s various brochures for Citroën for over 15 years, refining our processes with each iteration to create meaningful, tactile, touchpoints for their customers.