Inspiring human kindness.
Goods for Good collects donations of new and nearly-new clothing, shoes and essential items, then distributes them to people in need around the world, including here in the UK. As their network of donors and distribution partners expanded, they recognised the need for something more than informal association. They wanted a recognisable internal brand for their partner community. A mark that partners could wear proudly and that external audiences would immediately trust.
This was about building a movement identity, not just designing a badge.