BYD
Purpose-built for buyers: Interactive Price & Specification Guides.
As BYD established itself in the UK, it needed a rational product touchpoint that made complex pricing and specification information easy to understand for retail customers, fleet drivers, press, influencers and BYD’s retailer network. We Are Acuity has created BYD’s interactive digital Price and Specification Guides for two years, refining the format and workflow to keep pace with frequent product updates.
Listen instead?
Share
Alex Shaw
Head of Product
BYD UK
Challenge
- BYD was a newer entrant to the UK market and needed to build confidence and clarity quickly.
- Models are highly specified, creating complexity for customers comparing trims and options.
- Updates are little and often, meaning content must be fast to update without losing accuracy.
- Existing materials were not optimised for digital viewing and did not reflect the brand experience BYD wanted.
Insight
In automotive, customers buy with emotion, but they decide with clarity. The rational guide works hardest when it is designed for digital consideration, reduces friction in comparing versions, and stays current through a repeatable update process.
Solution
We produce interactive digital guides that combine structured data clarity with engaging, trackable content, including:
- Interactive trim comparisons and toggle based exploration
- Clear pricing tables and disclaimers designed for confident decision making
- Embedded video and trackable calls to action, including social links
- Dynamic presentation of colours and options
- A distribution model built around a single, always current destination, using a shareable URL and a QR code that always opens the latest version
Results
- Delivered nine new model guides in 18 months, supported by an ongoing programme of updates as pricing and specifications changed.
- Delivered guides that support launches and campaigns, including an accelerated two week turnaround for a major 2025 launch moment at the Goodwood Festival of Speed.
- Strong early engagement on key guides. For example, Dolphin Surf delivered 397 QR scans, 1,500 users, 1m 55s average engagement, and 51,000 interactions, without a coordinated promotional programme in place, indicating significant upside once activated.
-
BYD feedback captured the practical value at launch pace:
“Great work everyone, thanks for your efforts, very much appreciated that we have this before the launch. It really helps show the value of our team.”
Alex Shaw, Head of Product, BYD UK
In the first 3 months since publishing the BYD DOLPHIN SURF Price & Specifications Guide
Let's talk.
FREE DISCOVERY CALL
Click below to arrange a chat with Peter to
see how we can maximise your marketing.
