After several challenging years for retail, 2024 brought some much-needed positives, especially during the festive season. For We Are Acuity, it was another opportunity to help bring consumers back to the High Street, encouraging them to shop and spend locally.
We’ve had the privilege of creating assets to promote the Watford Gift Card for Watford Town Centre BID for many years. This fantastic initiative supports over 140 shops, restaurants, salons, and businesses across the town.
Following the success of the 2023 Christmas campaign, we knew there was a strong appetite for town-centre spending, one we were determined to build on even further.