After a series of challenging years for retail, it was time to continue bringing consumers back to the high street and spending their money locally.
We Are Acuity had previously created assets for promoting the Watford Gift Card for Watford Business Improvement District (BID). This gift card can now be used in more than 150 shops, restaurants, salons and other businesses in Watford, and following our 2021 Christmas campaign surpassing its sales target by over 700%, we knew there certainly was an appetite for town-centre spending that we could build on further.