The launch of a new model is always an exciting time in the world of automotive. Even more so when it is your first 100% electric product like the New Citroën ë-C4. Detailed planning goes into every stage – product, pricing, national comms, PR - but how do you ensure this precise detail and effort cascades all the way down to local level, where the purchase is made?
As experts in activating global and national campaigns at a local level, We Are Acuity are well versed in helping brands and retail outlets work in partnership to ensure consistency and a frictionless journey for the most important party in all this detail – the customer.