Culture and competitive edge.
Yesterday was a reminder that building a strong culture is a commercial opportunity.
It shapes who you attract, who you retain and how you show up as a business.
This week is National Apprenticeship Week and I happened to be at Stellantis on the same day as their Apprenticeship Awards.
The place was full of young talent, buzzing about being nominated and recognised.
Talking to a few of them afterwards, what stood out was how important that recognition was at such a pivotal point in their blossoming careers.
That recognition is culture in real life, a better me becoming a better us.