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Culture and competitive edge.
Yesterday was a reminder that building a strong culture is a commercial opportunity.
It shapes who you attract, who you retain and how you show up as a business.
This week is National Apprenticeship Week and I happened to be at Stellantis on the same day as their Apprenticeship Awards.
The place was full of young talent, buzzing about being nominated and recognised.
Talking to a few of them afterwards, what stood out was how important that recognition was at such a pivotal point in their blossoming careers.
That recognition is culture in real life, a better me becoming a better us.
For Gen Z, and soon Gen Alpha, culture is a filter.
If they do not feel they belong, they will not stay.
If they are not proud of where they work, your customers will feel that at every touchpoint.
Stellantis gets this.
From the industry leading Stellantis Performance Academy and its apprenticeship programme, to Rising Stars and A Better Me / A Better Us, Stellantis is investing in people and potential.
We are proud to play our part.
In times like these, brands can appear quickly and products and pricing can be copied easily.
Your people and your culture cannot.
That is where real competitive advantage now sits.
