Local Comms & Marketing for HR.

Human Resources teams at many multi-location enterprise organisations, encounter the formidable task of managing Internal Comms and Marketing across a decentralised, distributed business and workforce. HR teams are responsible for ensuring consistency across all organisational touchpoints, for effectively managing the employee experience across multiple departments and locations and for increasing employee engagement. That’s some task! Let us show you how we can help.

Distributed comms and marketing empowers HR departments, by providing them with consistent brand assets, and materials for use across their multi-location, multi-team businesses and the power to understand where they're being used and how they are performing.

Whilst following the same principles and best practices as brand marketing generally, distributed marketing focusses on the processes, tools and teams that make your brand assets and the most relevant localised messaging available across your business, while helping to ensure that they are used in a consistent, effective, and brand compliant way.

In today's fast paced world, Human Resource departments must effectively leverage traditional and digital channels for internal communications. Empowering local business teams and departments with the assets they need enables timely delivery of on-brand internal communication, leading to increased positive outcomes as well as enhanced team and employee sentiment.

Managing this through a distributed approach offers substantial benefits. Key components, including enhanced relevance, increased brand awareness, consistency, swift campaign activation, cost reduction, improved overall communication effectiveness, heightened local marketer satisfaction, and refined reporting, are crucial for a successful strategy. These elements work together to fortify brand presence, speed up outcomes and optimise operations.

Your local teams internal communications and marketing can be an extension of your own central HR activities with proper education, facilitation and insight. With over two decades of experience in distributed internal comms and marketing, we simplify the local process — let us demonstrate how.