Talking Local – The Marketing Podcast

Listen: FREE Local Marketing Podcasts.

Successful brand implementation and activation.

Listen to our dynamic panel discussions with top industry insiders, uncovering the latest in marketing with game-changing insights that can transform businesses in every sector.

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episode 7

Successful brand implementation and activation in the

Automotive sector.

How can automotive brands support their retailer networks as the industry changes?

Mike Darvill talks with Graham Robertson (Dacia) and Steve Parkyn, who brings almost 40 years of automotive and dealer marketing experience, about emerging trends, who takes responsibility for local marketing and what retailers need from the brands they represent.

Episode 6

Successful brand implementation and activation for the

Funeral Industry.

How can funeral providers build trust in their communities while keeping a consistent voice across their homes?

Peter Cronin (We Are Acuity) talks with Helen Bradshaw (formerly of Dignity and Simply Cremations) and Debbie Avens (Avens Marketing and The Funeral Marketing Club) about local connection, tone of voice and the challenges facing both independent homes and national brands.

Episode 5

Successful brand implementation and activation in the

Retail Sector.

What can a local store do that a website can’t, and how do you make the most of it across a retail network?

Peter Cronin (We Are Acuity) joins retail marketing and ecommerce director Tim Fairs and Chris Lidington (CACI) for a 35-minute discussion about consistent brand experiences and the value of bricks and mortar.

Episode 4

Successful brand implementation and activation in the

Franchise Sector.

How do you keep a franchise brand consistent while helping franchisees market themselves locally?

Peter Cronin (We Are Acuity) talks with Phil Mowat (Ashtons Consulting) and franchise marketing tech expert Dominic Le Claire about local brand activity, marketing and growth.

Episode 3

Successful brand implementation and activation in the

Estate Agency Sector.

How can an estate agency build a recognisable brand while making each branch relevant to its local market?

Peter Cronin (We Are Acuity) talks with Simon Leadbetter (Unchained Marketing) and Jonathan Handford (Fine & Country) about bringing property brands to life locally.

Episode 2

Successful brand implementation and activation in the

Charity Sector.

How do you keep a charity’s message consistent when fundraisers and local partners are spread across the country?

Peter Cronin (We Are Acuity) talks with Paul Brown (formerly of The Prince’s Trust) and Richard Evens (St John Ambulance) about making local marketing work across a national network.

Episode 1

Successful brand implementation and activation in the

Food & Beverage Sector.

How do you keep your brand consistent across multiple food and beverage outlets while making each one relevant locally?

Peter Cronin (We Are Acuity) hosts a 30-minute discussion with Simon Esner (Réunion des Gastronomes), Rachel McDowell (Crêpeaffaire) and Christopher Brown (Marvia Distributed Marketing) on getting local partners involved and making local marketing easier to deliver.