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Local Marketing Podcasts & Webinars.

Check out our free podcasts and webinars, where we share strategic ideas and insights from over 25 years of marketing know-how.

Podcasts. Webinars.

Talking Local. The Marketing Podcast. We Are Acuity.

Successful brand implementation & activation.

Listen to our dynamic panel discussions with top industry insiders, uncovering the latest in marketing with game-changing insights that can transform businesses in every industry.

Talking Local episode 7 panel: Mike Darvill, Graham Robertson and Steve Parkyn

Successful brand implementation & activation in the

Automotive sector.

Listen:  Spotify  |  Apple Music

Here’s our latest Talking Local Marketing Podcast, this time focusing on the #automotive sector. Over 30 minutes we discuss the challenges of being a multi-location automotive brand today at time of significant disruption in the industry. We discuss the latest trends we’re seeing, the role of local marketing and where this responsibility sits, and how brands can best support their retailer networks.

I’m joined by a good friend and former colleague in Graham Roberston, Senior Communications Manager at Dacia. Graham’s background also includes over 16 years at Hyundai Motor UK. Plus, hear from Steve Parkyn, a man of almost 40 years industry experience working with the biggest brands and dealer networks in the UK. A more experienced duo you’ll struggle to find! 

 

Talking Local episode 6 panel: Peter Cronin, Helen Bradshaw and Debbie Avens

Successful brand implementation & activation for the

Funeral Industry.

Listen: Spotify  |  Apple Music

Here's our latest Talking Local Marketing Podcast, and this time it’s all about marketing for #funerals. In just over 30 minutes we discuss the very real challenges you may experience whether marketing local funeral homes or national funeral brands. Amongst many things, we discuss where local marketing can increase engagement and connection with communities as well as how using tone of voice and brand consistency can build trust. Tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!

On the podcast I’m joined ‘talking local’ by Helen Bradshaw, good friend of We Are Acuity and highly accomplished Portfolio Marketing Director previously with Dignity Plc and Simply Cremations. Also joining is another good friend of ours, Debbie Avens, Director and Founder of Avens Marketing and The Funeral Marketing Club, who has over 13 years of working in the sector for local funeral homes and national funeral brands. What a panel!

 

Talking Local episode5 panel: Peter Cronin, Tim Fairs and Chris Lidington

Successful brand implementation & activation in the

Retail Sector.

Listen: Spotify  |  Apple Music

Here's our latest Talking Local Marketing Podcast, and this time it’s all about the #retail sector. Over 35 minutes we discuss the challenges of being a multi-location retail brand today. We discuss how to deliver brand value consistently and effectively across a network of local stores and how to leverage the advantages that come from bricks and mortar. Tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!

I’m joined ‘talking local’ by Tim Fairs, good friend of We Are Acuity and highly accomplished Retail Marketing / eCommerce Director with 25 years' of retail under his belt. Also joining is Chris Lidington, CACI Associate Partner of Retail & FMCG and an experienced consultant with a demonstrated history of working with retailers to build successful estate strategies both on and offline. What a team!

 

Talking Local episode 4 panel: Peter Cronin, Phil Mowat, and Dominic Le Claire

Successful brand implementation & activation in the

Franchise Sector.

Listen: Spotify Apple Music

This week We Are Acuity recorded our latest Talking Local Marketing Podcast, and this time it’s all about the #franchise sector. Are you interested how other franchise brands implement & activate their brands locally? Well, you can now tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!

I’m joined ‘talking local’ by Qualified Franchise Professional Phil Mowat QFP & franchise marketing tech expert Dominic Le Claire both of whom have a wealth of experience in franchise branding, marketing, growth & development.

 

Talking Local episode 3 panel: Peter Cronin, Simon Leadbetter, and Jonathan Handford

Successful brand implementation & activation in the

Estate Agency Sector.

Listen: Spotify  |  Apple Music

This week we recorded our third Talking Local Marketing Podcast, and this time it’s all about the #realestate and #estateagency sector. Are you interested how other estate agency brands implement and activate their brands locally? Well, you can now tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!

I’m joined ‘talking local’ by marketing strategy expert Simon Leadbetter and experienced speaker, coach, trainer and estate agent Jonathan Handford both of whom have a wealth of experience in property sales and marketing.

 

Talking Local episode 3 panel: Peter Cronin, Richard Evens, and Paul Brown

Successful brand implementation & activation in the

Charity Sector.

Listen: Spotify Apple Music

The benefits of marketing locally for Charity brands is significant. But it’s a real challenge delivering consistently and effectively across a distributed national network of fundraisers, stakeholders and local partners.

Join our Managing Director Peter Cronin and charity experts Paul Brown previously from The Princes Trust and Richard Evens from St John Ambulance on this charity focused episode of Talking Local Marketing Podcast.

 

Talking Local episode 3 panel: Peter Cronin, Simon Esner, Rachel McDowell, and Christopher Brown

Successful brand implementation & activation in the

Food & Beverage Sector.

Listen: Spotify Apple Music

The benefits of marketing locally for brands in the Food & Beverage sector are significant. But it’s a real challenge delivering consistent and effective brand experiences across multiple, decentralised, food and beverage outlets.

In this 30-minute panel discussion, marketing experts in the Food & Beverage sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.

 

Webinars.

Talking Local. The Webinar Series. We Are Acuity

FREE webinars focused on marketing with a network of retailers or partners.

Talking Local Webinar 5 with Peter Cronin, Mike Darvill, and Graham Robertson

How to Improve Your Brand's Local Marketing.

How do you harness that essential local knowledge, that insight into the local area and what works whilst limiting renegade practices that harm your brand and tarnish the image you’ve put so much work and money into creating? How do you improve the marketing maturity of your local partners, guiding them along the path to digital transformation at the speed at which the current marketplace requires?

The answers are to be found in the 30 minute recording of our interactive panel discussion ‘Improve your brand's local marketing with Managed Marketing Services’. It's great viewing and includes commentary from the We Are Acuity team as well as Citroën's Head of Retailer Marketing.

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Talking Local Webinar 4 with Peter Cronin and Tony Searle

Best-Practice Retailer Marketing.

In this 30 minute Webinar We Are Acuity will show you how to supercharge your local marketing, empowering your retailer network, maximising marketing spend and increasing sales.

Based on years of working with sales networks we’ll show you what we’ve learned. With a focus on integrating National and Local communications to fully engage your retailers, we’ll show you how smarter working and brilliant tools can really make a difference in this crucial and evolving landscape.

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Talking Local Webinar 3 with Peter Cronin, Claire Cardosi, and Martin Watts

How to Use Relevancy to Maximise ROI in Your Local Marketing.

In this 30 minute Webinar We Are Acuity discuss how by simply making your marketing more relevant you will see a huge improvement on your ROI, something which can be properly measured and then repeated or even improved.

We cover audience-building, targeting, media and explain how you can personalise creative work, on the fly, so that it’s totally relevant to the audience you’ve selected.

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Local Marketing during a National Lockdown?

In this 30 minute Webinar We Are Acuity discuss the challenges of local marketing during the lockdown and what it might look like on the other side.

We address what many marketers with a local remit are struggling with and explore what the most relevant aspects of The Customer Journey are at this time. You'll learn how to remain visible, sensitive, and be prepared for what happens next.

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Talking Local Webinar 2 with Peter Cronin and Tony Searle

How to Improve The Customer Journey at a local Level.

In this 30 minute Webinar We Are Acuity will show you how you can create brilliant customer experiences at a local level. 

Customer experience is usually taken care of at a national level yet delivered on a local level through retailers, dealers or partners who are often focused on delivering short term sales. 

So, why is planning largely ignored at this crucial customer touchpoint? And how can you make it easier for your local marketing managers and teams on the ground to take care of the whole of the customer journey?

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Talking Local Webinar 1 with Peter Cronin and Tony Searle

Precision Local Marketing.

In this 30 minute Webinar We Are Acuity will show you how you can create highly personalised and localised marketing campaigns that can generate a high return with low effort.

Personalised and localised marketing campaigns achieve cut through and better results, however they have been prohibitively expensive and time consuming to implement. UNTIL NOW

A combination of the latest technology and our hard fought experience creating localised campaigns for major national brands means we can show you how you can deliver relevant local marketing at scale.

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