Local Marketing for Charities.

Maintaining uniform brand experiences, across numerous, decentralised, local charity partners whether volunteers, fundraisers, employees, stakeholders, offices, stores, or branches is a considerable challenge. But just imagine if it was possible to engage all your local partners in your brand, culture, and shared sense of purpose. If you could fully immerse them in your vision, supporting them across all touchpoints to drive local engagement and brand activation. All following your own best-practice principles? It is achievable, read on to discover how.

Distributed marketing empowers charities by providing them with localised marketing campaigns, brand assets, and materials for use within a national network of fundraisers, stakeholders and local partners.

Whilst following the same principles and best practices as brand marketing generally, distributed marketing focusses on the processes, tools and teams that make your brand assets and the most relevant localised messaging available to your local partners, while helping to ensure that they are used in a consistent, effective, and brand compliant way.

Local marketing, utilising traditional and digital channels, is vital for raising awareness and generating demand within a defined business area. Focused on a precise location, this approach increases the likelihood of positive responses, such as higher footfall, more donations or increased online orders.

Effectively managing local marketing through a distributed approach offers substantial benefits. Key components, including enhanced local marketing, increased brand awareness, consistency, swift campaign activation, cost reduction, improved overall marketing effectiveness, heightened local marketer satisfaction, and refined reporting, are crucial for a successful strategy. These elements work together to fortify brand presence and optimise operations.

Your local fundraisers, stakeholders and partners's marketing can be an extension of your own with proper education and facilitation. With over two decades of experience in distributed marketing, we simplify the local process — let us demonstrate how.