Hi, I'm
Peter Cronin.

I help ambitious brands move from simply showing up to becoming genuinely preferred in the communities they serve. As leader at We Are Acuity, I help multi-location brands translate national strategy into local relevance, no matter the sector.

With over 20 years' experience, I’ve worked with brands like Citroën, St John Ambulance, Dignity Plc and Suzuki to build stronger connections with local audiences through joined-up thinking and creative that resonates.

I also host Talking Local, our podcast and webinar series exploring what it really takes to win locally. Outside of work, I’m a dad, an artist-in-progress, a fly fisherman, and a lifelong petrolhead — always chasing creativity, craft and connection.