Yesterday I received a lovely email from a client following the launch of a new brand we’ve been working on.
It’s been quite a journey, with plenty of discussion, exploration and a few changes of direction along the way.
But the feedback reminded me of something I’ve always believed about branding.
It’s not just about creating a great name or a distinctive visual identity. It’s about creating something that genuinely reflects an organisation, its people, its purpose and its ambitions.
At We Are Acuity, we’ve always believed that starts with listening. Really understanding an organisation before getting anywhere near the creative work.
And sometimes that means challenging assumptions, revisiting ideas and being prepared to change direction.
Because ultimately, it’s not about creating a brand that we love. It’s about creating something the people behind the organisation can believe in, feel proud of and get behind.
That’s not always a straightforward process, but when it comes together, it’s incredibly rewarding.
Four takes. One email.
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We’ll share more about the project once everything has been rolled out.
But for now, it’s a lovely reminder that sometimes the most rewarding part of what we do isn’t the work itself, but seeing what it means to the people we’ve created it for.
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