"We believe in the value and power of local business and how important it is to any thriving community. Local business means taking the needs of local communities into account, it means a more personalised service, it means developing relationships with the people around you. It means being there, on the spot. Local business can be global, it just means making it feel like it’s focused on ‘you’, whoever and wherever you are. Local business is what we believe in, and it’s never felt so vital."