By leveraging Watford Town Centre BID’s vibrant colour scheme and the eye-catching pattern we had previously developed, we crafted six new pattern variations, each tailored to a specific zone. Collaborating closely with Watford Town Centre BID, we pinpointed the businesses within each zone and categorised them into four groups: Entertainment & Leisure, Dining, Retail, and Services. To ensure the designs had lasting relevance, we refrained from naming individual businesses, focusing instead on the enduring types of businesses in each area.

With a clear understanding of the business types, we created a set of 30 representative icons to feature on the banners. Incorporating directional arrows to assist visitors in navigating the area increased the number of required designs our templated approach streamlined the process.

In addition to the icons, we enhanced each zone's identity with a concise call-to-action. For instance, in the dining-rich zone, we included the phrase "Find your flavour on King Street" to invite exploration.

Our client was thrilled with our excellent communication and timely completion. From the first consultation to the final delivery, we made sure every step was clear and met their expectations. Their feedback says it all:

“They look absolutely spot-on – we really like them. Great work and thanks for turning them around so quickly, it leaves us with plenty of time to get them in place for when we scheduled.”

Their praise underscores how crucial it is to not only meet but exceed expectations by delivering top-notch work on time. This kind of feedback keeps us motivated and confirms our belief that effective communication is essential for project success.

If you enjoyed reading this, check out our Watford Town Centre BID rebrand case study here. 

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