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Local Marketing for Gyms.

With over 7,200 health and fitness clubs in the UK, standing out in this fiercely competitive market is crucial for success, However, managing a brand within a complex, decentralised network of local partners can be challenging, especially when a substantial volume of local marketing is required to achieve local engagement. Let us guide you on the path to success.


We Are Acuity are dedicated to supporting brands that operate across multiple decentralised locations. Our expertise lies in helping them effectively manage and activate their local presence, engaging partners and customers in the process. We aim to raise awareness, enhance the relevance of marketing messages, and ultimately generate demand for products and services. We would be delighted to discuss how we can assist you in achieving your gym business goals.

Sophia Cavallari
Delivery Manager
We Are Acuity

Get in touch.

Distributed Marketing.

Distributed marketing empowers gym brands, whether they are franchised or owned, by delivering tailored marketing campaigns, brand assets, and materials for use across their multiple locations.

Whilst following the same principles and best practices as brand marketing generally, distributed marketing focusses on the processes, tools and teams that make your brand assets and the most relevant localised messaging available to your network, while helping to ensure that they are used in a consistent, effective, and brand compliant way.

Flowchart showing how brand portals benefit gyms and head office
About us

Benefits of Local Marketing for Gyms.

Local marketing for Gyms, utilising traditional and digital channels, is vital for raising awareness and generating demand within a defined business area. Focused on a precise location, this approach increases the likelihood of positive responses, such as increased footfall or higher memberships.

Effectively managing local marketing through a distributed approach offers substantial benefits. Key components, including enhanced local marketing, increased brand awareness, consistency, swift campaign activation, cost reduction, improved overall marketing effectiveness, heightened local marketer satisfaction, and refined reporting, are crucial for a successful strategy. These elements work together to fortify brand presence and optimise operations.

Your local Gym network's marketing can be an extension of your own with proper education and facilitation. With over two decades of experience in distributed marketing, we simplify the local process — let us demonstrate how.


Services that are local at heart.

As experts in digital and traditional marketing, we know exactly how important it is that your business is present in the right media channels to reach relevant local audiences.

Marketing Audits

Our audit services are designed to provide you with key insights that could be impacting your brand performance at local level.

Managed Services

Our expert team manage digital advertising campaigns from start to finish, leaving you to get on with other opportunities.

Channel Marketing

We'll help you identify the paths to market that best align with your business goals and objectives.

Marketing Consultancy

Often, the way to make progress is to take a look from a new perspective. Our approach is designed to do just that.

Digital Advertising

GDN or social media, animated or automated, lead generation or direct response... we make pixels perform.

Creative Marketing

Whether it's new creative ideas or maximising assets for local use, we'll ensure you have the right materials at the right time.

Contact us.
We love to talk local.

Whether you’ve got a brief ready to go, or just want to talk to someone about your local business marketing challenges, drop us a message and we’ll get back to you within one to two business days.

01923 244 241