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Channel Marketing.
Finding the right path.

If you're reading this, you likely understand that channel marketing is a strategy for businesses that use different channels to sell products and services. Success hinges on identifying the paths to market that best align with your business goals and objectives, and then supporting those marketing channels to sell your goods and services.



Many Thanks We Are Acuity. Overall, this is really quite exceptional.

Michael Le-Flay
Aftersales Programme Manager


A simple and effective strategy, that we've supported for many years.

Typically, channel marketing means indirect selling, where businesses partner with third parties like resellers, wholesalers, franchises, dealers, distributors, affiliates, or various other forms of retails to reach customers.

Or businesses may engage in direct selling, these days known as direct to customer (DTC) using channels such as face-to-face, telemarketing, catalogue sales and of course, ubiquitously online.

Lastly, business can utilise reverse channels, where goods flow backwards from customers to manufacturers for resale, recycling, or repurposing. A focus for sustainable business today.

Dependent on the business, channel marketing can target individual shoppers (B2C) or other businesses (B2B). It can also be a mix of any of the above.

What's most important is that each channel is supported by the business with effective, appropriate, and on-brand marketing.

Marketing Consultancy

Often, the way to make progress is to take a look from a new perspective. Our approach is designed to do just that.

Marketing Strategy

Our expertise lies in understanding your business, your needs and your marketplace to deliver a strategy that gets results.

Marketing Training

We offer a range of courses created to arm you or your network with the knowledge needed to go forward.

Creative Marketing

Whether it's new creative ideas or maximising assets for local use, we'll ensure you have the right materials at the right time.

Managed Services

Our expert team manage digital advertising campaigns from start to finish, leaving you to get on with other opportunities.

Local Marketing Platform

Whether franchisees, retailers or sales reps, empower your local partners to do more on-brand marketing within their territory.

Contact us.
We love to talk local.

Whether you’ve got a brief ready to go, or just want to talk to someone about your local business marketing challenges, drop us a message and we’ll get back to you within one to two business days.

01923 244 241