We’ve been in and around local marketing for over 20 years now. We love this space…it’s where transactions take place…it’s hectic, competitive and great fun.
Our observations have revealed a few places where brands might not do things in the most effective way. There were seven areas. So we’ve called them the 7 Deadly Sins of Local Marketing. They’re not sins, of course, but it’s a fun headline, right?
Personalised and localised marketing campaigns achieve cut through and better results, however they have been prohibitively expensive and time-consuming to implement. UNTIL NOW
A combination of the latest technology and our hard-fought experience creating localised campaigns for major national brands means we can show you how you can deliver relevant local marketing at scale.
The customer experience is usually taken care of at a national level yet delivered at a local level through retailers, dealers or partners who are often focused on delivering short term sales.
So, why is planning largely ignored at this crucial customer touchpoint? And how can you make it easier for your local marketing managers and teams on the ground to take care of the whole of the customer journey?