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Admire our view?

The view of Paris from Coventry

OK, time for some shameless self-promotion. Over the 25+ years that We Are Acuity has been in marketing, our passion for the automotive world stays strong and our recent work with Stellantis UK is a testament to this. Their Coventry HQ needed a transformation to reignite excitement and inspire collaboration in a hybrid work model. It needed to reflect the power and individuality of the brands it housed. So, how do you bring the personality of global brands like Citroën, DS Automobiles, and Peugeot into a single space while maintaining their unique identities? And with remote work here to stay, how do you reignite the passion for being in the office?


We set about creating an environment where employees feel inspired and connected to the brands. We knew these brands inside-out thanks to our long-standing relationships, but this wasn’t just about putting car posters on walls. We wanted to go deeper—to celebrate the heritage, USPs, and future direction of each brand.

DS Automobiles = Parisian flair, luxury, and timeless craftsmanship.
Citroën = Comfort, ingenious design, and a legacy of iconic models.
Peugeot = The oldest of the Stellantis brands, rich in motorsport history and innovation.


We didn’t stop at visuals. Seating, lighting, and furniture were all considered to elevate the environment while staying true to each brands’ automotive spirit. Managing the project from start to finish, we ensured every design detail captured the right essence, with materials chosen for easy refreshment in the future.

 

We delivered the WOW factor, with each brand team feeling a renewed sense of pride in their work environment. Friendly competition even arose, as each brand sought to outdo the others in showcasing their story. And the feedback made it all worthwhile. DS Automobiles rated us 10/10 for satisfaction, with their team saying we turned a project they were unsure about into one they loved. A view of Paris from a meeting room in Coventry? Yes, we did that.

Read the full Case Study here.

Our work with Stellantis is a perfect example of how we bring brands to life, and if this is something you need help with, we’d love to hear from you. Why not schedule a FREE 30-minute assessment today here? It will be well worth your time.

Or, read more of our blogs: https://www.weareacuity.com/local-thinking-our-blog

 

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