For the most part, these have been customer facing projects – brand campaigns, new logos and catchy copy lines - helping brands build emotional connections with their audience, growing advocacy and driving loyalty. Our bread and butter.
But if you remove the word ‘audience’ above and replace it with ‘employees’ the same should be true. Employees need and want to be proud of the brand they represent, inspired by past achievements and excited by future plans. And of course, employers want their teams to be advocates of the business.
With this in mind it was great to be asked by our friends at Citroën UK, Peugeot UK and DS Automobiles UK to lead the design refresh of their head office at Pinley. Over the summer we were able to bring to life the unique story of each brand and make Pinley House an environment which truly reflects the market leading brands it houses. There’s a few bits still to do, but it’s looking great!
For the full transformation check out the link to our case study below.
If you're a brand looking to inject some energy into your head office get in contact with We Are Acuity today. We’d be happy to have a conversation and see how we can help. Why not schedule a FREE 30-minute assessment today here? It will be well worth your time.