What’s the secret to brilliant local marketing?
Lots of littles.
In our latest We Are Acuity: Talking Local webinar, we unpacked how to get 4x more attention in your local campaigns without blowing the budget.
It all starts with us finding where your audience is most concentrated.
We don't just draw a blanket drive-time radius and try to reach everyone in that area.
We pinpoint them by specific postcode, then layer in the right media channels to reach them where they actually are, on the sofa, on the commute, at work. And then we match the creative to suit perfectly.
Think less ‘big bang’, more repeat exposure.
TV at home, digital out of home, mobile, social, podcasts; each one doing its bit. What you're doing is exposing that highly targeted audience to your message multiple times, across multiple channels, each creating its own kind of impact.
And through that, you drive real effect, not just impressions.
It might sound obvious, but many brands still aren’t doing it.
Yet this approach is more accessible than ever.
And it delivers measurable results, JCDecaux research shows that combining digital OOH with mobile drives 4x more attention and a 133% uplift in brand recall.
And it works whether you're a 100% e-commerce brand, a national or global multi-location business, or a franchise brand with presence in different markets.
Even if you don’t have a local store, this still works. It’s all about location-based intent.
This is not about doing more, it's about doing things smarter.
You can watch the recording for FREE just click here.
We Are Acuity have over 25 years experience in driving local retail for independent and multi-location brands , you can learn more about the services we offer by clicking here.
We also have a host of free podcasts & webinars, whitepapers and guides to enjoy if you'd like more insights into running successful local marketing activity.
Or if you’d like more detailed advice, schedule a FREE 30-minute discovery call.
Let’s talk local. Let’s talk results.