The benefits of marketing locally for brands in the Food & Beverage sector are significant. But it’s a real challenge delivering consistent and effective brand experiences across multiple, decentralised, food and beverage outlets.
In this 30-minute panel discussion, marketing experts in the Food & Beverage sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
It really is possible for brands to engage local partners, whether stores or franchises in their central marketing plans. We’ll discuss how it’s done and give you some simple tips for success that you can take away.
We will deep dive into:
- The key marketing trends in the Food & Beverage sector
- How brands can successfully maintain local consistency
- Where is the line between brand and local partner marketing
- How to encourage more effective local marketing
