Traditional consumer sales journeys no longer exist. Increasingly these journeys are on digital platforms, which has meant that printed materials like brochures and spec sheets are in danger of losing a clear role to play in the process.
But this doesn’t mean printed materials don’t have a job to fulfil, merely that we need to redefine what that role is in this evolving sales ecosystem.
Many customers still enjoy having a piece of print in their hands as they weigh up their options, so We Are Acuity worked with Citroën to close the gap between digital and physical, helping dealerships to maximise every opportunity to deliver meaningful messages, whoever was looking.