Dignity is one of the UK’s biggest providers of funeral services, and one of many aspects which helps it stand out is the level of support it offers to the bereaved. In the run up to Father’s Day, Dignity wanted a community-focused activity which would show support for people who had lost their father or grandad, or were fathers who had lost a child.
With retailers investing heavily in promoting Father’s Day, the ultimate goal was to help change this stressful time into something more positive.