Improving the customer journey with interactive Price & Specification Guides.
Price and Specification Guides have played a supporting role in the sales journey for many years. At We Are Acuity, we have always called them the ‘Rational’ brochure, and these went alongside the ’Emotional’ brochure which featured all the aspiring imagery and copy that told the brand and product story. We’ve been creating Stellantis’ various brochures for Citroën for over 15 years, refining our processes with each iteration to create meaningful, tactile, touchpoints with the brand.