With thousands of views and an average read time of over 6.5 minutes, we know that prospects, and existing customers are engaging before, during and after purchase of their new car. One fifth of readers have clicked at least one of the CTAs, with 2% going on to make an enquiry with their local dealer direct from the guide itself. Video views have been steadily increasing too, so there’s clearly an educational value for the customer in including quality digital content.
Naturally, we're constantly testing new elements to add to our interactive brochures and improving them for both our clients and customers. In order to make it simpler for customers to access the digital brochures while in the dealership itself, we're currently working to shorten the customer journey.
We're also investigating how to connect the interactive digital Price & Specification Guides to other activities, such as repurposing physical brochure stands with QR codes that lead straight to the most recent versions of the guides. All of this indicates the cost-effectiveness of digital brochures while also highlighting their simplicity, with revisions carried out efficiently and covertly as needed. The interactive brochure is here to stay.
If you’d like to talk about your brand’s customer communications why not schedule a FREE 30-minute assessment today here? It will be well worth your time.
Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog