We Are Acuity is an expert at activating global and national campaigns at a local level. Part of our challenge is to help client brands and retail outlets to react to changing market conditions at both of these levels, connecting the two seamlessly and ensuring that the messaging remains relevant.
Recently this has been particularly prevalent in the automotive industry. This marketplace has become an increasingly tactical one, as stock levels, consumer demand, pricing and competitor activity have all fluctuated wildly during the pandemic. During these times, our role is to help our clients continue to reach the right local audiences, with impactful and meaningful messages that keep the brand moving forward.