DS Automobiles wanted a way to communicate its savoir-faire brand essence more effectively while engaging with local audiences, measured by the number of test drives booked with local retailers. We Are Acuity came up with an animated creative for their paid digital advertising which combined relevant messages & tactical offers with the personal touch of a local DS Automobiles retailer. But most importantly using dynamic creative, we could change the messages, offers, and models in this digital display campaign in real-time whilst saving the client time and money.