Using Dynamic Creative to increase relevancy, accelerate turnaround and reduce cost.

As experts in Retailer Marketing where relevancy and personalisation are key, Acuity’s dynamic digital solution made the most of current technology and allowed us to deliver an intricately planned, complex range of banner campaigns, whilst reducing the number of executions, thereby cutting costs, increasing efficiency, and saving the client time.

Whenever we received a campaign update, we could apply the new pricing and messaging simultaneously simply by updating the source Google sheet connected to an Ads Manager. Because we planned and built the campaign with this template model in mind, there was no need to update each banner individually. As a result, we could react to any request, and support the retailer network and their key campaigns incredibly quickly.