The team at Acuity used its expertise with the Salesforce automated email platform, combined with in-depth knowledge of Book Depository’s customer base to create an engaging email campaign that took new customers through a ‘getting to know you’ journey, automated across eight different emails.
The idea was not only to encourage click-throughs and purchases, but to highlight all the things customers could do with their Book Depository account. To succeed, the campaign had to capture the personality of Book Depository, and be as creatively appealing by email number eight, as it had been on the initial contact.