Communicating brand DNA more naturally
Groupe PSA (Peugeot, Citroën and DS) commissioned us on this employee engagement project to help sales staff more effectively and naturally articulate the brand DNA to customers, without sounding like they were merely repeating phrases they'd read. We delivered three films that visually communicated the essence of the brand pillars, which helped the dealer network understand what they needed to say, without telling them exactly what to say.