Local Business & Marketing Case Studies | We Are Acuity

Purpose-Built for Buyers | Work | We Are Acuity

Written by Graeme Airey | Feb 2, 2026 2:21:11 PM

Purpose-built for buyers: Interactive Price & Specification Guides.


As BYD established itself in the UK, it needed a rational product touchpoint that made complex pricing and specification information easy to understand for retail customers, fleet drivers, press, influencers and BYD’s retailer network. We Are Acuity has created BYD’s interactive digital Price and Specification Guides for two years, refining the format and workflow to keep pace with frequent product updates.