If your business sells or operates through local partners - retailers, venues, dealers, franchisees, agents, etc - you have a very specific need when it comes to marketing.
There's the brand's marketing to consider first. You'll be creating awareness and desire (hopefully!) through your global or national advertising messages, in whatever form that takes.
And then there's the more transactional, perhaps tactical marketing, that goes on at a more localised level. That might still be YOUR responsibility, or perhaps you devolve all that out to the network. We've seen it done in many different ways, each with its pros and cons, of course.
Helping brands AND their networks to make marketing more effective, together, is our speciality.
These questions might help you decide if it's a speciality you need...