Digital Advertising Case Study for Mazda Romford

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"All we see are leads
coming into the business"
- Amarjit Shokar

Here's how Romford Mazda achieved success with Facebook Ads.

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How
it began.

Mazda Motors UK recommended We Are Acuity to one of their dealers, Romford Mazda.

Romford Mazda wanted to run paid social media campaigns, but didn't have any in-house expertise.

We arranged a discovery session to discuss their challenges and objectives.

They wanted to advertise tactical offers on key models and generate leads for their sales team to follow up.

We proposed running lead generation campaigns targeting in-market prospects within 15km of their Romford showroom.

We would manage the campaigns from start to finish, including the creation of brand approved assets.

Our first
campaign.

The first month of working together is all about building relationships and trust.

We ran three one-month campaigns on Facebook.

Here are the results:

MODEL: Mazda CX-5

LEADS: 46

IMPRESSIONS: 70,955

COST PER LEAD: £8.69

MODEL: Mazda CX-60

LEADS: 37

IMPRESSIONS: 41,875

COST PER LEAD: £10.81

MODEL: Mazda CX-30

LEADS: 76

IMPRESSIONS: 48,561

COST PER LEAD: £5.26

Still going
strong.

Romford Mazda agreed that We Are Acuity was the perfect digital advertising partner for them and we continue to work together today.

We've been able to maximise their local marketing budget and ensure they see the return on investment they need.

Over 1,700 new car sales leads have been generated for their sales team, driving new conversations, appointments and ultimately, sales.

5 phone screens displaying Romford Mazda social media campaigns

1,903,129

Impressions

1,792

Leads

£12.76

Average Cost per Lead

How we can help brands and retailers.

	We'll create the right strategy for you
	We'll target your local in-market customers
	We'll create ads that convert to test drive bookings
	We'll provide you with your own campaign reporting dashboard
	Saving you time to do what you do best... selling cars!

Digital advertising for automotive retailers

2 phone screens displaying Romford Mazda social media campaigns

Digital advertising packages.

Whether you want more new and used vehicle test drive leads, to raise awareness of an event or model launch, more phone calls into your service department, or simply more visitors to your website, we offer tailored packages to meet your needs.

GOOGLE ADS – DISPLAY

PACKAGE INCLUDES

-	Campaign set-up, management, optimisation and reporting.
-	Media spend.
-	Fortnightly check-ins.
-	You can supply the creative assets, or we can help to produce them for you.

	£250 MANAGEMENT
	£200 MEDIA
	£450 TOTAL PER MONTH

Delivers an average of
367 clicks

per 12-week campaign

SOCIAL MEDIA

PACKAGE INCLUDES

-	Campaign set-up, management, optimisation and reporting.
-	Media spend.
-	Ads served via Facebook and Instagram or LinkedIn.
-	Leads delivered directly to your inbox.
-	Fortnightly check-ins.
-	You can supply the creative assets, or we can help to produce them for you.

	£250 MANAGEMENT
	£300 MEDIA
	£45 GDPR COMPLIANCY
	£595 TOTAL PER MONTH

Delivers an average of
47 leads

per 12-week campaign

GOOGLE ADS – SEARCH (PPC)

PACKAGE INCLUDES

-	Campaign set-up, management, optimisation and reporting.
-	Media spend.
-	Covers all relevant search terms in Google.
-	Fortnightly check-ins.
-	Using your selected keywords, or we can provide recommendations.

	£250 MANAGEMENT
	£100 MEDIA
	£350 TOTAL PER MONTH

Delivers an average of
1,027 clicks

per 12-week campaign

Contact us.
We love to talk local.

Click below to arrange a suitable time for a chat about your digital advertising with our expert Mike.

or grab a FREE digital advertising audit.

If you’re not ready to chat, we’d still be happy to offer you our view on your current digital advertising. Simply complete the form and we’ll provide you with a no-obligation digital audit, plus top tips for how to improve your results.