Local marketing is broader and more complex than many people realise. When brands operate through retailers, dealers, franchisees or other local partners, there are plenty of places where activity can go off track, become inefficient or dilute the brand.
Drawing on years of experience, this guide highlights seven common pitfalls we see time and again, and offers clear, practical recommendations on how to avoid them. From co-op funding and marketing capability to compliance, consistency, measurement and media choices, you’ll discover what matters most when building effective local marketing across a network.
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Before you read our guide, consider this.
Brands often tell us they know their local marketing could be stronger, but they’re not always sure where the issues sit or how to fix them. These are some of the questions we regularly hear from teams trying to raise standards across their network.
How do I know whether our local partners have the support they really need?
It’s easy to assume partners are confident and capable, but local marketing usually competes with many other responsibilities. The guide highlights where support gaps often appear and how to close them effectively.
Are we giving our partners too much freedom or too many restrictions?
Finding the right balance between control and flexibility is one of the biggest challenges in distributed marketing. The guide outlines where brands commonly tip too far in either direction, and how to avoid those traps.
Why is brand consistency so hard to maintain at local level?
Even well-intentioned partners can unintentionally create confusion or dilute your brand. The guide explores why this happens so often and what steps help protect the customer journey without slowing partners down.
How can we improve measurement without overwhelming our network?
Local teams rarely have the time or expertise to analyse performance deeply. The guide explains why this becomes a missed opportunity and offers practical ways to introduce clearer, more useful measurement.
Are our partners choosing the right media, or wasting budget?
Media choice today is vast, and that can be a problem for those without experience. The guide shows where brands frequently lose value through poor decisions at local level and how to support partners more effectively.
What our clients say about working with us.
"(We Are Acuity) understand retailers and how they operate – navigating consistent brand representation and local adaption with skill and ease."
Helen Bradshaw Marketing Director Dignity Plc
"We Are Acuity added insight and creative expertise to an established and successful marketing and account management team. Contributing to a 8% YOY increase in margin and increased levels of repeat purchase within the defined geographic areas targeted."
Richard Evens Commercial Marketing Director St.John Ambulance
Avoiding Common Pitfalls in Local Marketing – A Guide to Success.
Ready to strengthen your local marketing and avoid the pitfalls that hold brands back?
01923 244 241
info@weareacuity.com
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