Based on years of working with brands' networks we’ll share what we've discovered. By focussing on integrating National and Local communications, smarter working and brilliant tools can really make a difference in this crucial and evolving landscape.
And we’ll demonstrate how combining your own data insights with your retailers’ can really boost effectiveness. We'll cover:
- The who’s who of retailer marketing
- Tensions that exist between brands and their retailers
- Why most local marketing is ineffective
- How to fix things
- Best Practice tips that you can implement
To learn how you can increase your footprint and share of voice by harnessing your retailers’ own spend, simply enter your details here.