How to Use Relevancy to Maximise ROI in Your Local Marketing.
The challenge for modern marketers isn’t just reaching people, it’s reaching the right people with messages that genuinely matter to them. Relevancy is what increases attention, removes friction from the customer journey and, ultimately, improves ROI.
This guide explores how to connect with audiences more effectively, make smarter targeting decisions and use creative in a way that feels meaningful and personal. Whether you’re part of a major brand or a growing independent, you’ll find practical steps to help you build more effective, more relevant local campaigns.
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Before you read our guide, consider this.
Relevancy is something every marketer talks about, but achieving it consistently across locations, channels and audiences can feel overwhelming. These are some of the questions brands often ask when they want to raise the standard of their local marketing.
How do I know if our current marketing is truly relevant to local audiences?
Most brands have a good sense of their national audience, but relevancy becomes more complex at local level. The guide shows you the signals to look for and the steps that help you refine your approach with confidence.
Is relevancy just about personalisation?
Not quite. While personalisation plays a role, true relevancy comes from understanding what people need at each stage of their journey. The guide helps you explore this further without needing specialist tools or huge budgets.
What’s the first step to making our campaigns more relevant?
Many teams jump straight to creative. In reality, the starting point should be audience clarity. The guide outlines how to build that understanding so that targeting and creative become much easier.
Can relevancy really make a noticeable difference to ROI?
Yes. When your messaging aligns with what your audience cares about, performance improves at every stage of the funnel. The guide explains why this matters so much, and how small changes can lead to meaningful gains.
Is relevancy harder to achieve across multiple locations?
It can be, but the right framework makes it manageable. The guide explores how to keep your brand consistent while adapting messaging for local needs, and we can support you if you want to apply this across your network.
What our clients say about working with us.
"Very professional, pragmatic and above all genuinely good, honest and reliable people... they get the job done and are highly recommended!"
Jennifer Walsh Sourcing Manager Dignity Funerals
"A highly creative and innovative agency... We Are Acuity localise national campaigns to create better engagement and ROAS... specialising in multi-location brands in automotive, franchise, hospitality, F&B, and many others... would highly recommend."
Tim Fairs Senior Retail Marketing Consultant
How to Use Relevancy to Maximise ROI in Your Local Marketing.
Ready to make your campaigns more relevant and more effective?
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info@weareacuity.com
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