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DESIGN | MARKETING | ADVERTISING

Acuity Menu

DESIGN | MARKETING | ADVERTISING

Acuity Menu

WEBINAR: Local Marketing during a National Lockdown?

 
In this 30 minute Webinar we discuss the challenges of local marketing during the lockdown and what it might look like on the other side. We address challenges many marketers with a local remit are struggling with:
  • Do we stop marketing completely, slow down or carry on?
  • What channels are dead, or alive?
  • Should our messaging change?
  • Nobody’s buying, why bother?

During this session we explore and explain the most relevant aspects of The Customer Journey, so you can learn how to remain visible, sensitive, and be prepared for what happens next. 

Our panelists are:
 
Peter Cronin, Managing Director of We Are Acuity. With over 15 years’ experience managing the marketing connections between big brands and their local partner networks. Peter understands how the Customer Journey is often misread at local level and how important it is in helping to inform activity.

Louise Murphy, head of Instigate Consulting. 15 years of client-side marketing experience working with automotive franchise brands Toyota and Citroën in Ireland, where she was most recently marketing director. Louise has seen what works and what doesn’t in terms of national and local marketing. She also brings a wealth of channel knowledge to the panel.

 

Tony Searle, Local Marketing Director at We Are Acuity will host the webinar and keep Louise and Peter on their toes with questions from you in the audience. He will explore all of the problems you’re likely to be facing right now
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