Local marketing often leans too heavily on short-term offers and “buy now” messages, simply because many local managers don’t have the time, tools or confidence to plan more broadly. But when you look at the full Customer Journey, it becomes far easier to choose the right activity at the right time.
This guide breaks the journey into four simple stages — SEE, THINK, DO, CARE — and shows how each one supports better awareness, stronger reputation, more efficient conversion and more loyal customers. It also highlights practical tools and techniques that help busy local teams apply these principles with ease.
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Before you read our guide, consider this.
Many brands want their partners or stores to plan more strategically, but the Customer Journey can feel like jargon until it’s broken down simply. Here are some of the questions we hear from teams trying to make their local marketing more joined up and effective.
How does understanding the Customer Journey actually help our local teams?
Most partners focus heavily on the “buy now” moment. The guide explains why spreading effort across all four stages creates more balanced, predictable and sustainable results.
Do local teams really have time to think about more than just sales?
With the right structure they do. The guide shows how simple, repeatable actions in SEE, THINK and CARE can reduce last-minute panic and make DO-stage campaigns much more effective.
How do we choose the right channels for each stage?
Channel choice is one of the biggest sources of confusion. The guide introduces a clear way to align channels with customer intent, helping teams spend their time and budget in the right places.
Will simplifying the journey help reduce off-brand or inconsistent activity?
Yes. When local partners understand the purpose of each stage, their activity becomes naturally more relevant and more aligned. The guide highlights how to achieve consistency without restricting creativity.
Isn’t all of this too complex for teams who aren’t marketers?
Not when it’s broken down properly. The guide shares straightforward principles and shows how simple tools can support even the busiest store managers, franchisees or local outlets.
What our clients say about working with us.
"I have always been impressed with their service and creativity. They have taken the time to get to know our business and industry and continually add value to the work we brief to them."
Debbie Avens Head of Brand Dignity Funerals
"We have been working with Acuity for years. They are reliable and professional, and have produced some quality creative for us over the years. I'd recommend them to any business."
Mitch Lang Head of Marketing Book Depository
The Customer Journey at Local Level.
Ready to help your network market more confidently across every stage of the journey?
01923 244 241
info@weareacuity.com
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