Local marketers often get stuck trying to create a balanced marketing plan. It’s easy to focus on the urgent ‘here and now’, especially when there's a sales target to hit this month.
Which media?
What audience?
When?
How much? HURRY!
These questions can feel overwhelming at local level, particularly when marketing is just one of the many hats you wear.
Our Local Marketing Planner Template helps any size organisation step back, see the bigger picture, and build a balanced plan that delivers more consistent leads throughout the year – not just quick wins.
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To download your free Local Marketing planner, simply enter your details.
Got questions about how to plan your local marketing effectively?
You’re not alone. Many local marketers tell us they struggle to find the right balance between day-to-day activity and long-term strategy. Here are some of the questions we’re asked most often — and a few insights to get you thinking before you download the planner.
How can I make sure I'm not just focusing on short-term sales?
It’s natural to prioritise immediate results, but a sustainable plan balances awareness, engagement, conversion, and loyalty. Our planner helps you map your efforts across every stage of the customer journey, so your marketing works harder, not just faster.
I don't have much time – can this planner really help me?
Absolutely. We designed it with real local marketers in mind – people juggling multiple roles and responsibilities. It helps you structure your thinking, set priorities, and see where to focus your limited time for the greatest impact.
How detailed should my local marketing plan be?
It depends on your goals and resources. The planner provides a framework, not a rigid checklist. Once you’ve worked through it, we can help you build a more advanced, insight-driven plan tailored to your locations and audiences.
How does this approach fit with national campaigns?
That’s one of the biggest challenges for multi-location brands – finding the right balance between central direction and local activation. The planner helps you identify where to align and where to localise, and our team can help you join the dots strategically.
What happens after I've filled in the planner?
The planner is yours to use and adapt however you like – it’s designed to help you structure your thinking and take control of your marketing activity. Once you’ve completed it, you’ll have a clear, balanced view of where your efforts are focused. And if you’d like to take things further, you can share your plan with us and we’ll help you refine it into a tailored strategy that drives real, measurable results.
Why ambitious brands choose to work with us.
"We have been working with Acuity for years. They are reliable and professional, and have produced some quality creative for us over the years. I'd recommend them to any business."
Mitch Lang Head of Marketing Book Depository
"(We Are Acuity) understand retailers and how they operate – navigating consistent brand representation and local adaption with skill and ease."
Helen Bradshaw Marketing Director Dignity Plc
Local Marketing – Delivering a Balanced Marketing Plan.
Ready to bring structure and balance to your local marketing? Download the Local Marketing Planner Template and start building your plan today.
01923 244 241
info@weareacuity.com
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