As someone who’s designed and produced countless car and van brochures, price and spec guides, and worked with hundreds of vehicle colour swatches over the years, I can tell you this: we used to have actual colour on offer. Blues that popped, reds that fired up a page, and greens that made you stop scrolling.
Sure, neutral colours sell. They’re ‘safe’, resale-friendly, and they photograph well in brochures. But as designers, we know that colour evokes emotion; something that data doesn’t always show.
Let's talk.
FREE DISCOVERY CALL
see how we can maximise your marketing.
Energetic colours make a statement before the engine even starts. They reflect personality, excitement, and identity. So here’s hoping the small uptick in green and blue is the first whisper of a comeback for more expressive palettes, and that OEMs start giving buyers more adventurous choices without the ‘premium price for personality’ surcharge.
We’ve got widescreen dashboards and over-the-air updates… yet our roads still look post-war black-and-white.
Here’s the top 10 new UK car colours by registrations:
1. Grey – 558,050 (27.62%)
2. Black – 464,369 (22.98%)
3. Blue – 306,349 (15.16%)
4. White – 265,462 (13.14%)
5. Silver – 127,383 (6.30%)
6. Red – 116,576 (5.77%)
7. Green – 99,793 (4.94%)
8. Yellow – 10,725 (0.53%)
9. Orange – 9,614 (0.48%)
10. Mauve – 5,711 (0.28%)
Thrilling.
For more excitement with a dash more colour,
