In reference to brand guidelines…
81% of customers need to trust a brand before they will even consider buying from it. That has not changed. What has changed is how brands show up and who is now responsible for making that happen. Today, more marketing is handled in house. Store teams, office staff and regional managers are all producing content. […]
£532K well spent?
Did the Government really pay £532K to move a dot?Of course not. What they paid for was trust, consistency, clarity, optimism, and detailed guidance for every department on how to adopt a new, all-encompassing design system.The click-baiting, political hyperbole suggesting anyone would pay over half a million to “nudge a dot” is not only insulting […]