The power of belonging.
Last week I found myself in a small town in Lower Saxony, Germany. For four days every four years, Hessisch Oldendorf becomes the centre of the vintage Volkswagen world. Over 65,000 visitors from more than 60 countries. Around 900 registered classic Volkswagens. Many, many air-cooled cars spread throughout the town. People travelling from Mexico, Brazil, […]
Open mic night for brands.
Open mic night for brands – it was April Fools again, and the annual risk of bombing or bringing the house down. Done well, it’s a small bit of personality, a reminder there are actual humans behind the logo (or at least one sleep-deprived social media manager with a Canva login). In a sea of […]